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3M CO (MMM) Stock News

The latest MMM headlines and market coverage — 1 recent story, updated throughout the day.

• GlobeNewswire Inc.·17d agoNeutral

  Funnel launches Digital Measurement, a new category of MMM software to reconcile competing measurement methodologies

  Funnel has launched Digital Measurement, a new marketing measurement platform that combines marketing mix modeling (MMM), multi-touch attribution (MTA), and ad platform signals into calibrated insights. The platform addresses industry challenges where 87% of marketers find MMM important but only 28% effectively convert insights to action, and 75% consider current measurement approaches insufficient.