Zacks Investment Ideas feature highlights: Intuit

Zacks Investment Ideas recommends Intuit (INTU) as a beaten-down technology stock offering ~130% upside potential. The stock has dropped 55% from its July 2025 peaks due to concerns that AI adoption will erode its core tax and business software offerings. However, Intuit is actively developing AI solutions, expanding its 'Big Bets' initiatives which grew 34% and now represent 30% of sales, and trades at its lowest forward earnings multiple (14.8X) since the 2008 financial crisis, suggesting deep value.