With 6 Months Wrapped Up, Ford Is Losing a Race It Rarely Loses

Ford's F-150 has lost its position as the best-selling vehicle in the U.S. for the first half of 2026, trailing Honda's CR-V due to aluminum supply disruptions caused by two supplier plant fires. While Ford estimates F-150 sales at just under 210,000 units, Honda's CR-V surged to 226,114 units with strong hybrid demand and high inventory turnover. Ford expects to recover approximately $1 billion of its $1.5-2 billion EBIT loss through additional production shifts in the second half of 2026.