Will Apple's Foldable iPhone Flourish or Flop?

Apple unveiled its first foldable iPhone, called the iPhone Ultra, priced above $2,000 under new CEO John Ternus. The success of this premium device will be a key test for the new leadership, with investors monitoring pricing strategy, supply chain capacity, and competition from Samsung and Huawei. While the product could dominate a high-margin category if successful, Apple's core business remains strong enough that the foldable phone's performance won't make or break the company.