Why Yeti Stock Is Plummeting Today

Yeti stock fell 13% despite beating Q2 earnings expectations, with sales up 9% and EPS up 54%. However, the strong EPS growth was largely driven by a $0.40 tariff-related one-time benefit, and adjusted operating income actually declined 7%. SG&A expenses spiked 19%, outpacing revenue growth, raising concerns about cost management despite the company's strong market position and international expansion plans.