Why Wix Stock Collapsed 56% In The First Half of 2026

Wix.com stock has fallen 56% in H1 2026 due to AI disruption concerns, with Wall Street worried that coding tools like Claude Code could replace its drag-and-drop platform. Despite solid 14% YoY revenue growth to $541M in Q1, the company reduced full-year guidance by $25M due to partner business slowdown. However, the stock appears undervalued at a $2.2B market cap with $420M expected free cash flow, and management has repurchased 30% of shares via tender offer.