Why Under Armour Stock Was Underwater This Week

Under Armour's stock fell over 12% this week following a downgrade by Barclays analyst Adrienne Yih from equal weight to underweight, despite maintaining a $5 price target. The downgrade came after the company reported Q1 fiscal 2027 results showing a 3% year-over-year revenue decline to $1.1 billion. Yih cited concerns about the company's long product development cycle, delayed brand recovery, and intense competition in the athletic apparel market.