Why Target Stock Keeps Going Up

Target's stock rose over 7% following strong earnings results that demonstrate its turnaround strategy is working. The retailer achieved 5.3% net sales growth to $26.5 billion in Q2, with comparable store sales up 2.7% driven by increased customer traffic. Digital sales jumped 8.7%, fueled by a 25% surge in same-day delivery. The company's adjusted earnings more than doubled to $4.11 per share, and management raised its full-year net sales growth forecast to approximately 5%.