Why Nike Stock Just Crashed

Nike stock tumbled 5.4% after reporting mixed Q1 fiscal 2027 earnings. While the company beat earnings expectations ($0.48 vs. $0.44 expected), it missed on revenue ($11.21B vs. $11.35B expected) and cut full-year guidance, predicting earnings could decline nearly 50% to $1.00-$1.20 per share. Declining sales in China and Europe, along with an 8% drop in direct-to-consumer Nike Digital sales, drove the disappointing outlook.