Why Netflix Stock Gained 13% in August

Netflix stock jumped 13% in August after hitting a 52-week low following disappointing July earnings. Despite concerns about slowing growth (revenue up 13% YoY but decelerating to guided 11% in Q3) and declining viewing hours per member, investors saw the stock as oversold. Management highlighted Netflix's massive growth runway with only 45% global household penetration and 7% addressable revenue market share, positioning it as a compelling buying opportunity.