Why Is Wix.com (WIX) Up 34.3% Since Last Earnings Report?

Wix.com reported Q2 2026 earnings of $1.39 per share, beating consensus estimates of $1.13, with revenues rising 15% year-over-year to $563.1 million. The company's AI-powered Base44 product drove strong performance across Creative Subscriptions and Business Solutions segments. However, elevated AI spending pressured gross margins, which declined to 67% from 70% year-over-year. Management expects margin improvement in H2 2026 as Base44's cost structure optimizes. The stock has gained 34.3% in the past month but carries a Zacks Rank #3 (Hold) rating with a D VGM Score.