Why Is Nike Stock Falling, and Is It a Buying Opportunity?

Nike stock has plummeted 41.7% in 2026 and 76.5% over five years amid declining sales, weak China performance, and lack of innovation. The company expects fiscal 2027 revenue to decline by a high-single-digit percentage and is cutting 1,400 jobs. Despite its iconic brand, analysts suggest the stock lacks near-term catalysts for recovery and represents an opportunity cost compared to other investment options.