Why IMAX Stock Keeps Rising

IMAX stock continues to rise as Christopher Nolan's film 'The Odyssey,' shot entirely with IMAX cameras, becomes a global cultural phenomenon. The film achieved a record-breaking $52 million opening weekend followed by $48 million in its second weekend, with fans traveling across countries to experience it in IMAX 70mm format. Screenings are selling out around the clock, prompting IMAX to extend 70mm showings into mid-September.