Why e.l.f. Beauty Stock Jumped 32% in June

e.l.f. Beauty stock surged 32% in June driven by anticipated tariff refunds of $58.5 million and the launch of a new hair care product line that generated 96% positive social media sentiment. The company continues to gain market share in cosmetics and skincare while maintaining strong sales growth of 35% year-over-year, though tariffs have pressured margins despite price increases.