Why Braze Stock Skyrocketed Today

Salesforce announced it is acquiring Braze for $5.66 billion in an all-cash deal, with Braze shareholders receiving $47.50 per share. Braze stock surged 51.1% on the news, while Salesforce declined slightly as investors assessed the acquisition. The deal is expected to close in Salesforce's fiscal 2028, and Braze's marketing platform will complement Salesforce's existing product suite.