Which Is the Better Total Market ETF: Schwab's SCHB or Vanguard's VTI?

Schwab's SCHB and Vanguard's VTI are nearly identical total market ETFs, both offering broad U.S. equity exposure with matching 0.03% expense ratios and 1.00% dividend yields. VTI holds more stocks (3,598 vs 2,358) and manages significantly more assets ($2.3 trillion vs $42.4 billion), while both deliver virtually identical performance. The choice between them comes down to brokerage convenience rather than strategy differences, with both being excellent long-term investment vehicles.