What’s Make of Macy’s: Berkshire Hathaway’s Latest Buy

Berkshire Hathaway invested $55 million in Macy's in Q1 2026, seeing value in the struggling department store despite its significant decline over the past decade. While Macy's has lost 75% of its market value since 2015 and closed hundreds of stores, recent Q1 2026 earnings showed strong improvements with revenue beating expectations and comparable sales growth of 3% YOY. The company's 'Reimagine' initiative to revamp stores is showing positive results, though Wall Street remains cautiously pessimistic with a consensus price target implying 10% downside.