WeShop to Launch in the U.S. November 16: Community-Owned Shopping App Puts Consumers at the Center of a New Model Built Around Rewards, Participation and Ownership

WeShop, a community-owned shopping app, announced its U.S. launch on November 16, 2026, following a successful UK pilot that generated £108.5M in GMV. The platform allows consumers to earn ShareBack rewards and build equity ownership in the company through everyday purchases with hundreds of participating retailers including eBay and Booking.com. The launch targets the holiday shopping season and capitalizes on younger consumers' growing interest in investing and demand for meaningful loyalty program benefits.