Warren Buffett Has 1 Simple Rule for Investing During Bear Markets. History Says He's Right.

Warren Buffett's strategy during bear markets is to continue investing when others are fearful, rather than trying to time the market bottom. His October 2008 'Buy American. I Am.' op-ed came early in the financial crisis, but by maintaining a disciplined investment approach through market downturns, investors who continued making regular purchases would have significantly enhanced their long-term returns compared to those who abandoned equities.