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Visa Turns A2A Fraud Risk Into a New Growth Opportunity
Zacks Investment Research·
Visa is expanding its presence in the growing account-to-account (A2A) payments market with an enhanced A2A Protect solution that uses AI to detect fraud in real-time. The solution boosts scam detection by up to 75% and reduces false alerts by 40%, allowing Visa to monetize A2A transactions even when they bypass its traditional card network. This supports Visa's Value-Added Services growth strategy and deepens relationships with financial institutions.
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