Visa Finds Online Spending Gaining Ground Across Key Markets

Visa reports that the 'couch economy'—home-centered spending on online shopping, streaming, food delivery, and subscriptions—has become a lasting consumer behavior trend. U.S. online and in-app payment volume reached 58% in 2026 from 48% in 2019. This shift benefits payment processors through increased digital transaction volumes and recurring spending, though Visa trades at a premium valuation of 25.18X forward P/E versus the industry average of 17.69X and carries a Zacks Rank #3 (Hold).