Visa Canada data shows TIFF 2026 boosted spending across Toronto and supported small businesses

Visa Canada's spending data reveals that international visitors drove a 12% year-over-year increase in spending during TIFF 2026, with international cardholders spending approximately 40% higher on average than domestic visitors. Spending growth was particularly strong from South Korea (~50%), Brazil (~40%), and Japan (~40%). Small businesses captured 15% of total festival spending, with notable increases across apparel, transportation, retail, restaurants, and lodging sectors.