VIG vs. SCHD: The Better Dividend ETF Might Be the One With the Lower Yield

The article compares two dividend ETFs: Vanguard Dividend Appreciation ETF (VIG) and Schwab U.S. Dividend Equity ETF (SCHD). While VIG has slightly better 10-year returns (13% vs 12.7%), the choice between them depends on investor objectives. VIG offers a growth-oriented profile with lower yield (1.4%) and tech exposure, suitable for risk-tolerant investors. SCHD provides higher yield (3.3%) with defensive positioning in healthcare and consumer staples, better for income-focused investors. Neither is objectively better; selection should be based on portfolio composition and personal goals rather than yield alone.