Unfair Links Launches a Link Building Service for Local Backlinks and Google Business Profile Matched Links

Unfair Links, a new link building service founded by Rollo Unden and Oliver Fish, has launched in beta. The service builds local backlinks on sites tied to real local businesses with live Google Business Profiles, matched to a customer's target country, language, and topic. The platform aims to address the problem of ineffective generic backlinks by providing contextually relevant links from legitimate local businesses that are harder to replicate.