Under Armour: 3 Key Takeaways for Long-Term Investors

Under Armour reported Q2 FY2027 revenue decline of 7% to $1.2 billion. The company is implementing cost-reduction strategies including cutting SKUs by 50%, transitioning youth apparel to a licensing model with Centric Brands, and centralizing marketing with monthly global product launches. While direct-to-consumer sales remain pressured, management is focusing on expense discipline and full-price sell-through to preserve profitability.