TransUnion Branded Call Display Named One of TIME’s Best Inventions of 2026

TransUnion announced that TIME has recognized its Branded Call Display solution as one of the Best Inventions of 2026 in the Connectivity & Communication category. The solution helps consumers identify legitimate callers and authenticate calls in real-time, reducing fraud while improving engagement for businesses. The technology has delivered over 7 billion branded-call impressions and demonstrated significant business benefits including 105% lift in answer rates and 40% increase in callback rates across banking, healthcare, insurance and government sectors.