The Memory Boom Has Been a Gift to Micron. For Apple, It's Becoming a Problem. Or Is It?

Memory chip prices have doubled over the past year due to AI data center demand, benefiting chipmakers like Micron but squeezing Apple's costs. CEO Tim Cook warned that price increases are unavoidable and the situation is becoming unsustainable. Apple may need to raise iPhone prices by around $200, though its strong brand and ecosystem give it pricing power to weather this challenge.