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The Man Who Invented Influencers Is Back: Maurizio Mian Launches New Micro-Drama “The Experiment”
GlobeNewswire Inc.·
Italian business tycoon Maurizio Mian, known as 'The Godfather of Influencers,' pioneered influencer culture over 26 years ago through experiments with luxury lifestyle and the hedonometer device to measure happiness. His latest venture, THE EXPERIMENT, is a new micro-drama series featuring social media personalities exploring whether happiness can be engineered, premiering November 2, 2026 on multiple platforms.
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