Team One's Legacy Lab Unveils The 2026 Legacy Makers 100: Americans Back Brands That Have Their Backs

The Legacy Lab released its 2026 Legacy Makers 100 list, ranking brands consumers believe have their best interests at heart and will remain relevant long-term. St. Jude Children's Research Hospital topped the list for the second consecutive year, while infant formula brand Bobbie made a notable jump to No. 6. The study of over 10,000 U.S. consumers revealed that consumers most strongly support brands whose interests align with their own, particularly those helping them live more sustainably.