Target Uses AI Personalization to Deepen Digital Guest Engagement

Target is increasingly using AI-powered tools to personalize digital shopping experiences, including AI-powered wish lists that boosted creations over 50% and key-page conversion nearly 20%. The retailer is also partnering with OpenAI and Google Gemini for agentic commerce development. Traffic from external AI platforms is growing at 3.5 times the industry pace. Target's stock has outperformed its industry significantly, rising 21.7% in three months versus a 7.3% industry decline.