Stock Market Today, Oct. 20: Salesforce Agrees to Acquire Braze for $5.66 Billion: BRZE Stock Soars 52%

Salesforce announced its agreement to acquire Braze, a customer engagement and marketing software provider, for $5.66 billion ($47.50 per share in cash). Braze stock surged 52% on the news. The deal, expected to close in 2027, represents Salesforce's continued focus on integrating AI into its offerings following its June acquisition of Fin. Braze has declined 51% since its 2021 IPO.