Sonoco Expands Wood Reels Manufacturing and Assembly Capacity to Meet Growing Market Demand

Sonoco Products Company announced over $25 million in investments since 2024 to expand its Wood Reels manufacturing and assembly operations across Hartselle, Alabama and Jefferson, Texas, increasing capacity by more than 30%. The expansion is driven by surging demand for power and communications cable packaging from AI data center growth and power grid modernization. The Hartselle facility will add 15% incremental nailed wood manufacturing capacity and increase floorspace by 33%, while the company operates 22 assembly centers nationwide.