SoFi Stock: Why This "Fintech" Needs to Start Performing Like a Real Bank

SoFi Technologies faces scrutiny over whether it operates as a true bank or merely a fintech in digital clothing. The company's low 1.5 products per customer, high marketing costs, and customer acquisition economics raise questions about its bank-like performance. Investors should evaluate SoFi using traditional banking metrics including deposit costs, cross-sell rates, and net interest margin.