Snapchat Is Still Losing Money 15 Years Later Despite 971 Million Monthly Average Users

Snapchat remains unprofitable after 15 years despite having 971 million monthly active users and 19% year-over-year revenue growth. While the company projects positive net income in 2027, concerning trends show declining daily active users in North America and Europe—its most profitable markets—with growth only coming from lower-ARPU international regions. Meta Platforms continues to outpace Snapchat's growth rate at 28% YoY.