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Six in Ten CCOs Say the Communications Function Has Not Caught Up With Its Mandate

GlobeNewswire Inc.·
Six in Ten CCOs Say the Communications Function Has Not Caught Up With Its Mandate

A new Communications Modernization Index survey of 50 chief communications officers at major companies reveals that while 85% of CEOs understand communications' business value, only 54% have measurement that demonstrates value to CFOs. CCOs report having influence at the leadership table but lack the systems, skills, and AI capabilities to deliver at scale. Two-thirds expect flat or declining budgets over the next 12 months, with expanding mandates cited as a top pain point.

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