Should You Buy Apple Before Sept. 9? Here’s What History Says.

Apple's new CEO John Ternus takes over on Sept. 1, with a major product launch event scheduled for Sept. 9 expected to unveil new iPhones, a foldable phone, and Apple Watches. While historical data shows Apple stock advanced in the month following 3 out of 5 previous September launches, the article suggests long-term fundamentals matter more than short-term timing. Despite recent disappointment over cautious guidance citing supply constraints and memory chip costs, Apple's strong brand loyalty (96%), market dominance, and new leadership position it as a long-term buy regardless of pre-launch timing.