Should You Buy Alphabet Before July 22?

Alphabet is recommended as a buy ahead of its July 22 earnings report, driven by strong performance in advertising (70% of revenue, up 15% YoY) and explosive cloud growth (60% revenue increase to $20B). The company's AI assistant Gemini has captured 27.7% market share, and AI solutions are driving cloud revenue. Trading at a reasonable 25x forward earnings, Alphabet appeals to both conservative and aggressive investors as it has strong fundamentals beyond AI while benefiting from the AI boom.