Scottsdale Fashion Square Announces Naming Rights Opportunity of its Newly Redeveloped Signature Gathering Space and Social Hub

Macerich announced it is seeking a naming rights partner for a newly redeveloped gathering space and social hub at Scottsdale Fashion Square, a premier luxury retail center with nearly 2 million square feet and over 12 million annual visitors. The project, which began in January 2026, is expected to complete before the holiday season and features a state-of-the-art digital spectacular. This initiative follows the successful launch of PenFed Plaza at Macerich's Tysons Corner Center property.