Reddit's Data Licensing Revenue Grew 24% to $43 Million, With OpenAI and Google as Its Two Biggest Buyers. Here's Why That Number Is So Tiny.

Reddit's data licensing revenue reached $43 million in Q2 2026, growing 24% year-over-year, but represents only 5% of total revenue. Google and OpenAI are the primary customers using Reddit's data to train AI models. However, advertising remains Reddit's core business and primary growth driver, with the company focusing on converting weekly active users to daily active users to increase ad impressions.