Ralph Lauren Digital Comps Rise 8% as E-Commerce Momentum Builds

Ralph Lauren (RL) delivered solid first-quarter fiscal 2027 results with North America Retail comparable sales up 9% and digital comparable sales rising 8%. The company saw strong growth in women's apparel, outerwear, and handbags (each exceeding 20%), added 1.5 million new customers to its DTC businesses, and continues investing in AI and technology. However, RL shares have underperformed the industry over the past three months and trade at a premium valuation.