Radware Finds Bad Bots Account for 43% of Holiday Shopping Traffic, Nearly Matching Human Shoppers

Radware's 2026 E-Commerce Bot Threat Report reveals that malicious bots accounted for 43% of e-commerce traffic during the 2025 holiday season, up from 31% a year earlier, nearly matching the 46% from human shoppers. The report highlights that generative AI is lowering barriers to entry for attackers, with nearly 70% of bad bot traffic classified as low sophistication. Traditional attack techniques including account takeovers, carding, and fake registrations intensified significantly, with some attacks increasing by orders of magnitude.