Privacy Watchdog Ensures Fast Retailing Brands Adhere to Digital Advertising Privacy Best Practices

BBB National Programs' Digital Advertising Accountability Program (DAAP) worked with Fast Retailing Co., Ltd. and its four brands (UNIQLO, G.U., Theory, and Helmut Lang) to bring their websites and mobile applications into compliance with the Digital Advertising Alliance's Self-Regulatory Principles for online interest-based advertising. The review identified deficiencies in transparency and consumer choice mechanisms, which Fast Retailing subsequently remedied by adding prominent 'Ad Choices' links, consolidating IBA information, and improving mobile app disclosures.