Planet Fitness: 3 Key Takeaways for Long-Term Investors

Planet Fitness announced a shift to regional pricing strategy for its Black Card memberships starting Q2 2027, plans to sell corporate-owned clubs to franchisees to fund share buybacks, and acquired 25 clubs in Portugal for EUR 102.5 million. The company raised its full-year revenue growth outlook to 8% following 1.5% systemwide same-club sales growth in Q3 2026, with a new $500 million share buyback authorization.