Pixalate Releases Q2 2026 CTV Seller Trust Index 2.0: Less Than 1% of CTV Inventory In US Resold Through Arbitrage, Lowest of Any Channel; Magnite, Google AdExchange, OpenX Among Top-Ranked 'Direct' Sellers

Pixalate released its Q2 2026 Connected TV Seller Trust Index 2.0, ranking 125+ programmatic CTV ad sellers across major platforms. The index found that less than 1% of CTV inventory in the US is resold through arbitrage—the lowest of any channel—with Google AdExchange, Magnite, and OpenX among the top-ranked direct sellers. The report measures sellers by arbitrage risk, invalid traffic, and direct publisher penetration.