Pixalate Releases Q1 2026 CTV Seller Trust Index 2.0: 4.1% of CTV Inventory Is Resold Through Arbitrage, Lowest of Any Channel; Google AdExchange Top-Ranked 'Direct' Seller in the US

Pixalate released its Q1 2026 Connected TV Seller Trust Index 2.0, ranking 20+ programmatic CTV ad sellers across major platforms. The index found that only 4.1% of CTV inventory is resold through arbitrage—the lowest among all channels (compared to 20.8% on web and 16.2% on mobile). Google AdExchange ranked as the top 'Direct' seller across most CTV platforms, while Xandr Monetize and Index Exchange also ranked among leaders.