PINS Rides on Strength in Ad Business: Can Momentum Sustain?

Pinterest is leveraging AI-powered Performance+ tools to boost advertiser returns through automated campaign management, Smart Assembly, and a new Business Assistant. With global monthly active users growing 11% to 640 million and strong commercial intent signals, Pinterest is expanding its advertising business. However, the company faces intense competition from Meta and Snap, both investing heavily in AI-driven advertising solutions. Pinterest trades at a lower valuation than peers but has underperformed the broader industry over the past year.