OptimizeRx Appoints Veteran Point of Care Marketing Leader Sarah Bast as Chief Marketing Officer

OptimizeRx Corp. announced the appointment of Sarah Bast as Chief Marketing Officer. Bast brings over 20 years of pharmaceutical marketing experience from roles at Publicis Health Media and major life sciences companies including Lilly, Bayer, Johnson & Johnson, and AstraZeneca. She will lead OptimizeRx's marketing strategy and go-to-market initiatives as the company expands its point-of-care technology solutions.