OPEN's Mortgage Push: Can 35-40 States Unlock Its Next Growth Phase?

Opendoor Technologies is expanding its home loan business, targeting mortgage licenses in 35-40 states by end of 2026 as part of its strategy to integrate buying and financing. Early adoption rates are strong in Colorado (over 50%) and Texas (nearly 20%), with the company's loan officers handling 50 mortgages monthly versus 10 across the industry. Competitors Zillow and Offerpad are also expanding mortgage and transaction services respectively.