Not Broadcom. Not AMD. Nvidia's Biggest Threat Continues to Be Something Near and Dear to Its Heart.

While Broadcom and AMD are not serious threats to Nvidia's GPU dominance in AI data centers, Nvidia's largest customers—Amazon, Microsoft, and Meta—pose a significant risk by developing their own custom AI chips. As these hyperscalers ramp up internal chip production, they reduce their reliance on Nvidia hardware, shrinking Nvidia's addressable market and eroding its pricing power as supply shortages diminish.