Nike vs. Procter & Gamble: Which Consumer Stock Is a Better Buy for 2027?

The article compares Nike and Procter & Gamble as investment options for 2027. Nike trades at a premium valuation (32.2x forward P/E) despite slowing revenue growth, though it offers an attractive 4.19% dividend yield and is on track to become a Dividend King. Procter & Gamble offers more defensive positioning with essential household goods, a lower valuation (23.2x forward P/E), and is already a Dividend King with 70 consecutive years of dividend increases. The author recommends P&G over Nike, citing P&G's superior 2026 performance (+14.1% vs Nike's -38.6%) and more stable business model.